School level
Schools conduct competitions and activities. Selected students or teams become Young Drug-Free Ambassadors.
Drug-free youth campaign
Mission Nirman
“नशे से नहीं, सपनों से जुड़ें” — Connect with Dreams, Not Drugs.
Students at the heart
A student-led movement for a drug-free future
Mission Nirman is a creative, student-driven campaign that empowers young minds to say no to drugs and yes to life, health, dreams and a brighter future. It goes beyond awareness lectures by encouraging students to become Young Drug-Free Ambassadors.
Our promise is reflected in the N-I-R-M-A-N pathway: No to Drugs, Inspire Others, Respect Life, Make Healthy Choices, Achieve Your Dreams and Nurture a Drug-Free Society.
The journey of change
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A three-level student-led movement
Zonal level
Participating schools compete zone-wise through creative activities, awareness rallies, street plays and healthy activities.
Central grand finale
Selected talent comes together for a celebration recognising creativity, leadership and commitment to a drug-free society.
The five pillars
Creative ways to express. Positive ways to impact.
Create
Drawing, posters and short films.
Perform
Nukkad Natak, drama, rap and music.
Speak
Speech, debate and storytelling.
Innovate
Student ideas and “My Solution – My School”.
Act
Awareness, peer support and community campaigns.
Become an ambassador
Participate, spread positive messages and encourage healthy choices.
Young Drug-Free Ambassadors
Lead by example and encourage positive choices
Each participating school can nominate 5–10 student ambassadors. Their role is to spread positive messages, encourage healthy choices, support awareness activities and participate in school and community campaigns.
Important safeguard
Ambassadors are not counsellors or enforcement personnel. Students should not investigate or handle suspected substance use. They should approach trusted adults and appropriate professionals. The campaign promotes support, not shame or judgement.